MARKETING COMMUNICATION TOOLS

Marketing communication Plan



Marketing communication Plan

Introduction

Today, women have a tough job. Women today have many responsibilities and activities. Whether you work outside your home or not, you probably occupied most of your time. It is difficult to coordinate time, be organized, and keep your home and your children. Attempts to adapt to the image of the New Women in conjunction with efforts to understand the meaning of the old way, balancing check books and family responsibilities - this is enough to take anyone (Rossiter, 1998, 78). And they are busy! Mother and grandmother of many of today's women shake their heads, looking at how their daughters and granddaughters flit by. With the additional responsibilities as household breadwinners, this is the situation of many mothers, who came into the world of workers. Looking at the business of mothers our company is launching a new brand. Our Rocking baby rocker with small battery powered, rechargeable device that mothers can attach to a new baby's pram or push chair that oscillates it and gently rocks the baby to sleep. Costing £19.99, the device simply clips to the pram or push chair and whilst it rocks the baby, with this device the mother is free to get on with other things. It will be available to customers in variety of different types and colours.

Marketing Communications Objectives

It is very important to identify objectives of the plan (Fitzgerald, 2000, 12). Following are some important objectives of this plan

Informing potential consumers specially mothers about the existence of a New Rocking Baby Rocker.

Creating and updating needs and desires of mothers

Forming and maintaining positive relationships with mothers

Creating a positive image of the company

A reminder about the company and its baby rockers

Market segments

Segmentation is a form of critical evaluation rather than a process or system prescribed.

Demographic

Age 25-50

Gender: Female (mothers)

Income: £26000

Geographic

London, Wales, and Scotland

Target market

The target market for Rocking Baby Rocker is specifically mothers.

Marketing Communications Strategy

In order to attract the target marker for baby rocker the promotions will promote the baby rocker and its buyers to be innovative, intelligent, bold, and pioneering (Butterick, 2011, 3). There are some purchasing barriers like product ignorance, high initial cost and unproven technology; these barriers would be resolved through this campaign. This campaign is indented to make the technology come alive as this innovative technology is going to help mothers in keeping their child safe along with their work.

Marketing Communications Mix

To disseminate marketing messages can be used hundreds of different types of communications. This process can be performed using pre-designed program of marketing communications, and through the use of unplanned elements of marketing mix and other ways of making contact with the consumer. Thus, to achieve marketing exposure can be used for planned and unplanned marketing messages. Following are some tools through which message will be communicated to customers.

Advertising

Advertising is controllable but expensive. For marketing rocking baby rocker we shall be advertising on TV and internet. Internet is the most common and useful technology used ...