MARKETING CHANNELS

Marketing Channels

[Name of the Institute]

Marketing Channels

Introduction

For small businesses, every decision is based on how each valuable, and of course limited, dollar will be spent. Marketing is an especially important area where many dollars from a business' contribution margin will be spent, and for businesses to thrive, they have to find marketing channels that are high sales converters and come at low cost. Ultimately though, it's just important for businesses to know which channels are profitable and scale those.

Introduction to the Organization

Meadow hall is an indoor shopping centre located in the charming town of Sheffield, about 4.5 km from the Copthorne Hotel Sheffield, Meadow hall Shopping Centre is one of the shopping centers and entertainment venues most frequented of the city? With many surprising features, this shopping arcade houses a variety of shops including the shopping enthusiast might want. Visitors will be surprised by the variety and quality of shops proposed by the Meadow hall shopping center in Sheffield and will also benefit from seasonal promotions that are sure to attract their attention. This great business infrastructure contains not less than 280 unique shops selling everything from designer to lingerie latest electronic gadgets. Visitors looking for designer clothes brands the finest available in Sheffield will find the perfect costume or dress the class they need. Guess, Kurt Geiger, Marks & Spencer, Debenhams, House of Fraser, Sunglass Hut, Primark and Viyella are some of the center shops specializing in clothing and fashion accessories the most exclusive. Shopping in Sheffield is a must-see attraction during a visit to the city. In order to counter this image Meadow Hall has decided to build up the strategies of having more customer base through a proper channel of marketing.

Marketing Channel Members

The marketing channel members can be described as the systems that are integrated by the marketing institutions, which help in the promotion of the products physical flow which is linked with the title of the ownership. This process of flowing of products and services flows in two way direction that is from business to consumer (B2C) and from business to business (B2B). Marketing channel is also known as distribution channel. The channel itself serves as the medium through which the organization is able to move its products and services it manufactures to the end user (Weber, 1947, pp. 09-12).

The marketing channel members are of many types that are as follows:

Distributors,

The distributors are also termed as suppliers who supplies raw material or supplies that are used to make the finished goods. Distributors are of main importance as they are the key players in the value chain management. They supply from raw material in order to make the finished good to the management of inventory and in the end till the distribution of the finished good.

Wholesalers and Retailers

The marketing intermediary can also be termed as wholesaler or retailer, they are responsible and operates the transaction and helps in moving the product to the end user. They serves are the linkage and acts as a bridge between the consumer ...