Marketing by the Numbers

Marketing by the Numbers

MEMO

TO:

FROM:

RE:Marketing by the Numbers

Business advertising involves various mediums. First of all we need to decide whether to pursue aggressive advertising. Since, we are entering an external boundary, it's essential not to over-advertise your brand. The market would already be filled with various competitors so we have to find a way to create our particular niche market. Studying the practices of our competitors already present in the market would give us a guideline to go about things.

It is important for the Kingsford Inc. to understand that advertising message or the brand tagline should be carefully drafted ...