Marketing Audit Plan of Action

Marketing Audit Plan of Action

Introduction

Aprima has shown great progress in medical history. The Aprima is software that provides technological solutions in medical field. It makes it easier for clinics, hospitals and other medical organizations to store and manage large amounts of data. It aims to provide the entire industry of health record the practice management software and also the physician practices in (McDonald & Malcolm, 1996)

Purpose and scope of the plan

This paper is prepared to analyze the performance and success of Aprima, its marketing environment and strategies throughout the operation.

This plan seeks to:

1. Evaluate and highlight a set of recommendations for the business that are reasonable to help Aprima enhance and upgrade the viability at performing and improvement of quality and for increased proficiency.

2. Aid and contribute the exploration exercises to strengthen enhanced areas of performance and figure out and analyze its current position in the market.

The purpose of this marketing audit is to discuss and gather comprehensive business aspects and perspective of marketing audit plan of an action. It aims to elaborate the relevant data of aprima's objectives, environment, functions and strategies. The audit also covers and briefly determines the areas of business where problems arise during the course of actions and plans to fix these problems to improve company's marketing performance.

Aprima is designed to provide systems for revenue cycle and practice management it also works towards providing innovative electronic health records it is a complete package of supportive programs designed for medical practices. It quickly functions to adapt physician's work flow and identifies the pattern to set benchmarks for easy use, flexibility and speed. Aprima has used effective combo of strategies to make a more strong position in the market . It will make it possible for the to address and deal with symptoms at early stage rather facing and rectifying the problems later on .This marketing audit plan plays a vital role as business environment is constantly changing so it functions as a reference tool that provides constant updates in contrast to external and internal business environment (Kotler, 2004). A marketing audit speaks of Aprima's three ultimate areas:

1. Internal environments

2. Micro environments

3. Macro environments

Discussion

Conducting a marketing audit will take Anigma a certain degree of expertise. The process of constructing an efficient audit entails the assessment process consist of interviews with key executive staff and other members of the organization that collaborate with the marketing personnel. A deep and focused evaluation of business documents is done. These documents might include the financial statement, marketing plan, job descriptions and the system data. This is done at the beginning of the marketing planning process (Sutcliffe, John, 1975).

Using data to evaluate existing processes and identify opportunities for improvement

It takes a closer look to the business current position both in external and internal terms. The mangers tend to decide which area they should be focusing on. The initial step that has to be taken to come up with a successful audit is to ...