Marketing Assignment



Marketing Assignment

Answer for Chapter 4, Exercise 3 (pg. 113)

Advertisements That Appeal To the Needs for Power

Power needs associate to a person's wish to have power over his or her surroundings, both inanimate as well as animate. An advertisement of automobile which stresses speed potential uses this notion.

Advertisements that appeal to the needs for power

Advertisements That Appeal To the Needs for Affiliation

Need of affiliation refers to the human desire for friendship, for belonging, and for acceptance. Advertisements of personal care product over and over again propose that use of the marketed product will get better the consumer's social life, and therefore satisfying the requirement for affiliation.

Advertisements that appeal to the needs for affiliation

Advertisements That Appeal To the Needs for Achievement

Needs of achievement refers to those people who regard individual activities like an ending in itself. Such people are over and over again good projection for do-it-yourself goods or products. Moreover, for such marketing appeals as “we try harder.”

Advertisement that appeal to the needs for achievement

Answer for Chapter 4, Discussion Question 4 (pg. 113)

Needs as well as objectives are continuously growing and varying in response to a person's physical condition, interactions, and environment with others, also experiences. As persons achieve their goals and objectives, they build up then new ones. For the case they do not achieve their goals and objectives, they carry on to struggle for old objectives, or they build up alternate goals. A number of the causes why need-driven person activity not at all ceases comprise the following:

Existing requirements are never entirely satisfied; they constantly impel action designed to maintain or achieve satisfaction

As needs developed into satisfied, more and higher-order requirements comes out to be fulfilled

Individuals who attain their goals and objectives set more new as well as higher goals and objectives for themselves.

Answer for Chapter ...