Marketing Assignment

Marketing Assignment

McDonalds Opinions

McDonalds is using a competitive pricing strategy in order to attract customers from its competitors. During the economic downturn, McDonalds still performed well due to its pricing strategy. This strategy kept it competitive despite the difficulties faced by several fast food chains. McDonalds have worked hard to stay competitive in the market by offering customers quality food at competitive prices.

Response from Marcia

According to Marcia, McDonalds is using a Plan-to win model whereby it has based its success on product differentiation. It has continuously expanded its menu to include healthy food in order to satisfy its customers. During the ...