MARKETING AND MARKETING STRATEGY

Marketing and Marketing Strategy



Marketing and Marketing Strategy

This model is important for any decision marketing solutions. This makes the marketer to consider the whole buying process, rather than just buying decision (when it may be too late for businesses to influence the choice!)

The model assumes that customers pass through all stages of each purchase. However, more routine purchases, customers often skip or reverse some of the steps.

For example, a student purchases a favorite hamburger recognize the need (hunger) and go right to the decision to purchase, letting information retrieval and evaluation. Nevertheless, the model is very useful when ...