Marketing and Management Assignment

Article 1

Cross Boarder alliances: advice from the executive suite

They are going to become the building block of the global economy. The cross boarder alliance has taken importance in recent years. There are boundaries that exist between the competitors and cooperation. In the business environment the cross boarder had played a major role in reaction to the increasing alliance of cross border. The companies are internal actions re not sufficient in dealing with the cross boarder alliances. The vice president of Nokia has identified that they do not believe in cross boarder analysis but there is an essential way of doing business.

These days the companies had avoided the cross boarder alliance but to achieve the company strategic objectives it is difficult to negotiate, manage and exploiting the issues of the company. It was identified that it is difficult for the companies to have long term relationship. The executives had done cooperation and due to which the company get the pride and ownership for they want to be best at everything.

There are issues are useful in managing and considering the cross boarder alliances they are designing and managing cross boarder alliances that is a challenging task. The difficulties that are inherited the cross boarder alliances they are cultural, economic, social and political. It is difficult to overcome the cross boarder issues. The management and CEO try to manage the cross boarder alliance within the country. This research identified the guidelines for the improvement of the success rate of cross boarder alliance. This joint venture of the companies in cross boarder alliances shared the risk factors, cost and rewards. There is no full ownership of any one company or management in cross boarder alliance. This study has focused on joint ventures of cross boarder alliances.

The cross boarder alliance issues cater the three options of the executive and there are management issues that need to be cater in the cross boarder alliances they are high risk at launching of the product and to maintain company reputation. There is time required for establishing major position in the market place as to compare the cost of direct investment acquisition. It was identified that in cross boarder alliance two of the managements had a merger and they agree to the common vision and plan for a particular product development or product launch. In the venture and add the local partner to grow its venture.

In the collaboration management the complex management is higher. Cooperative management ventures are the process of trial and error. There is a mutual adaptation to the culture of one another. There's difficulty in the administrative issues and shared commitment in the cross boarder alliance.

There are certain issues that are considered in cross boarder alliances they are when the company has to develop new business and reduce investment the partner resource is developed. It is done due to eliminate risk factor. Learning is essential for working with their partner and plans accordingly. They manage the industry rivalry as to compete in ...