MARKETING & BUSINESS PLAN

Introduction

We have developed marketing and business plan of Company UConnect. This company will engage its activities in IT industry and would offer services in terms of individual products which will cater demand of target customers. It will also offer internet connection including Dial-Up, Broadband and wireless connectivity to retain as well as corporate clients.

Market Analysis

Competition

Competitors can be classified into four primary categories; Other local firms, Commercial & Corporate, Consumer, book keeping software and services.

Other Local Firms

Around 4 firms operate their businesses in our territory which are compared in size and capabilities. They occupy resources like technology and staff same as ours, however their areas of specialization and focus may differ.

Software

Increasing competition from due to dependability on software, As such kind of online management system's services were provided by NCR which is a market leader and to cope with given market strategic alliances must be settled with such organizations to keep our database online and it can be done through hiring proper MIS Management firm who have good track record.

Direct Competition

Below mentioned companies create direct competition for UConnect. Detailed information about them is provided with the help of tables and charts.

Local Competitors:

Multi Net - They have developed impressive brand image and achieving enormous growing with a focus on niche market.

Brain Net - By offering good quality services they also have developed good brand image and are well known in the marketplace.

Global Net - They have developed strong and integrated strategic alliances which may help them to rise as a bigger threat to us.

Sun Misrosystems - Though they have experience and offer quality services but they are not that established in the market and are our weakest competitors.

Foreign Competitors:

Microsoft - They have developed impressive brand image and achieving enormous growing with a focus on niche market.

IN - They offer good quality services they also have developed good brand image and are well known in the marketplace.

Virgin Mobile- They have developed strong and integrated strategic alliances which may help them to rise as a bigger threat to us.

World Telecom - Though they have experience and offer quality services but they are not that established in the market and are our weakest competitors.

Growth and Share

Competitor

Price

Growth Rate

Market Share

Multi Net

$150

10%

9%

Brain Net

$145

7%

14%

Global Net

$155

6%

11%

System Morinet

$125

16%

6%

I Networks

$160

9%

15%

Average

$147.00

9.60%

11.00%

Total

$735.00

48.00%

55.00%

Competitor's Analysis

#1

#2

#3

#4

#5

#6

Competitor

MN

BN

GN

SM

IN

WT

Service / Product

8

7

8

7

9

9

Brand Image

8

6

5

8

7

8

Product Quality

9

8

7

8

5

7

Service Quality

9

8

7

5

4

5

Product/ Service Selection

8

9

8

6

9

4

Offered Price

8

9

6

5

3

2

Others

8

7

8

6

5

8

Area and Overall Appearance

10

9

8

7

8

7

Business Flow

5

9

8

8

5

3

Shape

9

9

8

7

5

4

Brand Perception

8

7

8

5

5

4

Ease and Convenience

7

8

7

6

5

4

Others

0

0

0

0

0

0

Added Value Additions

8

9

4

7

3

6

Pre / Post Service (Sales)

8

7

6

5

7

4

Industry Expertise

8

6

8

7

7

6

Overall Reputation

8

9

8

5

5

2

Company Image

9

6

6

4

5

2

Offer Stability

8

9

7

5

6

2

Strategic Alliance/s

7

8

9

5

6

2

Misc. Marketing Activities

8

7

9

7

8

8

Sales Channels

7

7

9

5

4

3

Modes of Advertising

2

8

7

9

5

3

Post Purchase Support

7

7

7

6

5

6

Offered Incentives

6

6

6

9

4

3

Loyalty Programs

9

6

6

6

6

3

Other

0

0

0

0

0

0

Total

151

156

147

121

101

73

Mission Statement

To provide fastest reliable Internet access and maintain long term relationship by providing awareness and knowledge related to Internet and latest technologies.

Vision Statement

Change the perception of internet and make in necessity for everyone.

Company Background

Uconnect is targeted to provide Internet & Data Services for businesses and consumers. We plan to offer Data access services, Broadband Connectionand Dial-Up Internet facility for our customers of United Kingdom.

Starting in 2012 with 40+ educated workforce including business graduates and computer engineers from leading universities like Middlesex, MIT, Bradford and ...