MARKETING ANALYSIS REPORT

Marketing Analysis Report

Marketing Analysis Report

Executive Summary

Marketing process is a process that help companies in market their products and services. It is the process that starts from the identification of customer's desire and want s and then ends at delivering those wants and demands more efficiently as compared to peers. Marketing process consist of an integrated procedures that play their substantial role in the overall development of a business. Marketing process is a wide topic where as following are the most important elements of the marketing process. Marketing process starts from the point of identification or situation analysis. In this topic, the company selected for the topic is Beckham Ventures Limited. Therefore, all the issues related to the marketing aspects of the Beckham Ventures Limited were discussed in detail in the topic. Introduction

Beckham Ventures Limited is a leading company in the Sporting Goods Company. The Victoria Beckham style mark speaks to cutting edge extravagance includes Ready-to-Wear, Denim, Eyewear, Accessories and new "Victoria" accumulations. All are imagined by Victoria and created at her studio in London with the same aspirational, chic and refined stylish that is at the heart of Victoria's imaginative vision. Therefore, all the issues related to the new opportunities for the Beckham Ventures Limited will be discussed in detail.

Purpose of the Report

Market Background

The market background of the Beckham Ventures Limited is that it was formed by the two famous celebrities known as David Beckham, a famous British footballer and his wife, Victoria Beckham, a former member of US music band Spice girls. The company deals in the Sporting and Fashion Goods. For situation analysis, it is vital to identify the needs, wants and requirements of the underlying situation or problem. In situation analysis, marketers conduct micro and macro factor evaluation to identify what are the factors that play crucial role in the deliverance of required offerings. In addition, SWOT (strength, weakness, opportunity threats) and PESTEL (Political, Environmental, Social, Technical, and Ecological, legal) analysis also assist companies in identifying the underlying situation more clearly. Situation analysis offers a detailed road map to which the business needs to follow. It is commonly stated that half of the solution depend on identifying the problem correctly. Therefore, effectiveness of entire marketing process depends upon the proper situation analysis. All these issues form an important portion of the Market Background (The Chartered Institute of Marketing, 2009).

Market Size

The market size of the company includes the entire youth population of UK. Their overseas markets also include the youth customers living in different countries. It is important for organizations to segments consumers that are accessible, measurable, and substantial and are homogenous in nature. The basic concept of market segmentation arises because markets are heterogeneous in nature and can be segmented. It is advisable for an organization to segment only that markets that can be accessible, measurable, substantial and homogenous. Marketing segmentation is a process by which an organization divides its targeted population into different ...