Marketing Analysis Nike

Marketing Analysis Nike

Introduction

Nike being a universally known brand has been able to make itself an idol and is well known among teenagers and sports groups. The company was founded initially with the name of Blue Ribbon and changed its name to Nike in 1970. The word Nike itself means a Goddess of Victory. With its hard work and dedication, it was able to increase its share by 50% by 1980. The following paper gives a brief marketing analysis of Nike.

Discussion

Problem Definition

Nike being a number one sports brand is a victim of several threats, externally and internally. In this dynamic market, Nike cannot make mistakes like it once did in its Sweatshops campaign. However, these weaknesses and threats can be converted into strengths and opportunities to remain a number one brand.

Literature Review

Brand Image

To remain distinctive, Nike has to establish a strong brand image to maintain a strengthened position in front of its competitors. Today, people want to adapt to something which is supposed to be cool and this becomes the basis of the consumer purchasing decision. Nike thus has to manage its brands through a proper positioning system.

Marketing Mix

Product

For a company to be known and develop a loyal customer base, it is important to have a strong product prototype and revise a strong marketing positioning strategy. Before launching or promoting any product, Nike has to make sure that it poses a strong message to its customers, as customers are willing to buy and pay more for a product with strong brand image.

Promotion

Nike has come up with a strong sales force and has been into marketing campaigns and advertisements to continuously remain in touch with its existing and new customers. With a strong public relations strategy, Nike shall be able to increase the likelihood of more customers coming ...