MARKETING

“Foundation of Marketing”



Table of Contents

Resource Management for Marketers1

Human bias and stereotyping1

Cultural and social norms2

Organisational fit and politics2

Realities of the labour market2

Positioning2

Pricing2

Price Elasticity Defined2

Competitor Impact on Pricing2

Competitor-based pricing2

Designing and Developing the Marketing Mix2

Segmentation2

Targeting2

Marketing Research2

References2

“Foundation of Marketing”

Resource Management for Marketers

Marketing management is the practical application of the techniques of marketing. It is the analysis, planning, implementation and control of programs designed to create, build and maintain mutually beneficial exchanges with target markets. The marketing manager has the task of influencing the level, timing and composition of demand so that it can achieve organizational objectives. It is important to keep in mind that the Resource management process is not always free from influence or Bias (Saunders, 2008).

Human bias and stereotyping

As it is Human nature, bias can for even during marketing practices. A bias is the formation of a concept or opinion about something in advance, i.e. before time, involves the development or review of a trial about a person or situation before determining the preponderance of the evidence, or trial preparation without having any direct experience or real, or to criticize positively or negatively to a situation or a person without sufficient previous elements. It is an attitude that can be observed in all areas and activities of society, in any social group in any age group, and involves a way of thinking closely related to behaviors or attitudes of discrimination. In the field of psychology, a cognitive bias is a distortion (cognitive distortion) in the way humans perceive reality. Some of these processes have been verified empirically in the field of psychology, others are being considered as general categories of bias.

Cultural and social norms

Social norms and cultural values ??can be defined as unwritten rules that govern the expectations of how it behaves in socialty. They were analyzed at various levels, areas of the world or a group of people. If someone does not know the customs and expectations, it seems rude and do not care if you have good intentions. The most important thing is that there are times when the business world does not know one thing, it costs a pretty penny. Where Europe contains a deep variety of traditions, is small in the sense that it is highly urbanized and well traveled. Therefore, in comparison with other countries, many of the social norms are similar. “Social norms (social norms, social scripts) are specific rules that the social behavior of concern. You define the possible forms of action in a social situation.

Organisational fit and politics

Politics is a term derived from Greek language - Politicos - urban, and refers to policies, activities and relationships of the authorities in the country and abroad. We use the term to describe the politics management practices of public bodies and organizations. The term politics makes for quite a few negative comments people, because Slpolitika another interpretation, and is a relationship that has a pile, trick and behavior that has tricks. Accordingly, organizational politics is the relationship that is at work - office or ...