MARKETING

Business to Business and Consumer Goods Marketing

Business to Business and Consumer Goods Marketing

Main differences between consumer goods marketing and business to business marketing Customer

Marketing B2B (business to business) is selling business to business to business marketing as opposed to B2C (business to dress) speaking to individuals. The B2B marketing was almost non-existent. In recent years, relations between professionals have adapted all the tools of marketing. A common statement that is know your customer, the same way that B2C trying to segment its customer base to identify target groups, B2B have to learn not to identify the groups, but to know the customers. With a greater constraint, the marketing is directed at consumers which can tolerate a reasonable margin of error. The most important changes affecting the consumers and business are important, as these changes can affect the attitude of consumers and other businesses. The marketing functions are closer to the business issues. Therefore, it is vital to investigate these issues at best; it can include three areas of consumers that are food, hygiene and maintenance.

Behavior

Another major difference between B2B and B2C which is based on the behavior of businesses and consumer marketing is the kind of marketing a company making a purchase decision when necessary. On the contrary, the purchasing decisions of end consumers depend on more wishes, which based on, customized demands of products and services.

Channel

In B2B, the seller has substantially less room for error; the market for institutional clients is much smaller because losing a customer is much more problematic for consumer goods marketing and business to business marketing. So segmentation of customers is not important but, but to know them all is more essential. The use of social media social media and other traditional ways of marketing is crucial to attract potential consumers and businesses, which would be even more effective for B2B and B2C (Laudon and Kenneth, 2009, pp. 42-67). In marketing, businesses should concentrate on the performance of different marketing channels. These channels may include a network marketing distributors, service partners, dealers and distributors. Not only is it necessary to develop new marketing channels, but we must also monitor and evaluate its performance on a regular basis. You can then delete marketing channels to play weak and concentrate on channels that produce the desired results.

Product

Businesses should help them in identify, locate, quantify, segmentation and targeting B2B customers, which are really, important for the business. Though, from the viewpoint of consumer goods marketing, it is important that the business should consider the factors that desired or in other words most important in the view point of customers (Camerer, 2006, pp. 137-52). In addition to this, to succeed in the competitive business world, businesses have to have a very good product. Therefore, businesses should make use of the best available technology as the competitive process; however, it is not sufficient in itself.

Price

Management must decide that the organization fix prices sue to consumer goods marketing and business to business marketing. In small companies, it is common for senior management ...