MARKETING

Marketing

Marketing

Introduction

Pepsi is one of the most well known brands in the world today available in over 160 countries. The company has an extremely positive outlook for India's his reflects that India holds a central position in Pepsi's corporate strategy. India is a key market for Pepsi co, and at the same time the company has added value to Indian agriculture and industry. PepsiCo entered India in 1989 and is concentrating in three focus areas - Soft drink concentrate, snack foods and vegetable and food processing. Faced with the existing policy framework at the time, the company entered the Indian market ...