Marketing

Marketing

Channels of Distribution

Distribution is termed as one of an important as well as a vital process with the help of which optimal outcomes can best be generated. In this regard when our aim is to distribute Rx product for the osteoporosis disease, below mentioned distribution channels can best be applied:

Intensive distribution

Selective distribution

Exclusive distribution

Intensive distribution is termed as one of the best distribution channel when products are placed in majority of the outlets. Along with this, selective distribution rely only on few of the intermediaries. On the other side, exclusive distribution rely on very few intermediaries. Distribution is thus termed as one of the main as well as an important process without which no product can actually generate optimal outcomes. This is the reason that why proper as well as authentic distribution processes are required (Dent, 2011).

Therefore the marketing department first of all needs to design the most suitable as well as valid channels for the products and then proper channel members as well as intermediaries should be selected. Another main issue is to train the staff of intermediaries and another main issue is to motivate the intermediary in order to sell the firm's products. The firm should then further monitor the performance of the channel over time and then modify the channel in order to enhance the performance. Another main element with the help of which our product can generate best possible outcomes is by motivating the distribution channels in a proper manner. In order to motivate the intermediaries our firm should use some positive kind of actions, for instance by offering higher margins to the intermediary or by offering special deals or premium allowances positive outcomes can best be generated. On the same side negative actions should also be highlighted in order to generate best possible outcomes in a proper ...