MARKETING

Marketing



Marketing

Company Profile

As early as 3000 B.C. Egyptians utilised toothbrushes fashioned from twigs. In the 20th century a foremost conceive accelerate appeared in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's toothbrushes were widely examined by consumer as a commodity and were primarily buys on price. The engagement remained low and the businesses furthermore treated their toothbrushes as an extension, to get their consumers to use their toothpastes. Typically in the Indian market the percentage of toothbrush users has gradually inched upwards. As it has habitually been affiliated by the non-users as a non-essential item more so because of their fierce loyalty to the margosa twigg(Datun) and the catalogue finger. The market of late has been the application of several foreign players and the trading game has presumed a totally new dimension.

A household name for paste and tooth powder, Colgate Palmolive was established on 23rd September 1937 as a private limited company in USA. The company manufacture oral care products like dental creams, tooth powder tooth brushes and personal care products like toilet soaps, shampoo, which is marketed under various brand names such as Colgate, Palmolive, Halo, Protex and Charmis.

Weaknesses of the CP

Some possible product improvisations

•Attached straight tongue cleaner cased in the toothbrush handle.

•Cartoons character printed on the handle to attract kids.

•Padding on the handle end to massage the gums.

•Casing the toothbrush (for kids) in a toy form.

•Neck with adjustable handle.

-Get a certificate by the Indian Dental Association (IDA) for the toothbrush, like the Colgate Calciguard Toothpaste.

-Segregate the toothbrush types for different age groups, e.g.,

Children - Thicker handle for better grip, bright colours and cartoons printed on the handle.

Young People of Teenager - more trendy colours and designs, like stripes or polka ...