MARKETING

Nokia Marketing

Nokia Marketing

Nokia Marketing

How did Nokia become the global mobile communications powerhouse it now is?

Today, telecommunications is one of the most competitive business sectors in the world. The sector is also highly dynamic. Product life cycles are becoming shorter and shorter, price competition is driving down profit margins, and new markets and business areas require fast action. How is it possible to satisfy the customers in several market areas with desirable products year after year and yet keep the business profitable? The sales life cycle of a cellular mobile telephone varies from to 3 years. The product development programs take 1 - 2 years. In this business, there is not much use for past information as a basis for future decisions. If retroactive profitability calculations shows poor profitability 1 - 2 years after the effort to design the product was started, the news comes too late. Product development resources have been wasted by creating a lot of costs, procuring unsuitable components, investing in production and marketing the products. At the same time, the company will have lost the revenues from an alternative product, which might have made profit. The biggest steps with new product types, generations or markets are always taken into areas that lack history. Fortunately, product generations and product families tend to follow similar patterns during their life cycles. This provides an opportunity to utilize these patterns in estimating the future.

Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."

Nokia is currently the largest mobile phone manufacturer in the world. With sales of $27 bn in 2000, it has about twice the market share of its closest rival, Motorola. A world leader in mobile communications, Nokia has established itself as the leading preferred brand in many markets where it is present in Asia Pacific. Backed by its experience, innovation, user-friendliness and secure solutions, Nokia is the world's leading supplier of mobile phones, fixed, mobile and IP networks Backed by its experience, innovation, user-friendliness and secure solutions, Nokia is the world's leading supplier of mobile phones, fixed, mobile and IP networks.

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. The company has successfully implemented a transnational strategy that has enabled it to sustain its dominance in a complex and quickly evolving industry. In 2004, Nokia's net sales totaled EUR 29.3 billion. The company has 15 manufacturing facilities in 9 countries and research and development in 12 countries. At the end of 2004 Nokia employees approximately 55,500 people. With a leading brand, strong product offering, advanced technology, and unique corporate ...