Marketing

Source of the Article

The article which has been used in the assignment is written by Neil Huges on 24 October 2012 and it was published on the official website of Apple namely “Apple Insider” with the title of “iPod touch viewed as in final stage of product life cycle”. The author has communicated in this article the current market position of the iPod and different reasons behind its decline (Huges, 2012). The author has stated that IPod is not getting as much as sales as expected by the company and it is continuously decreasing its market share in spite of the ...