MARKETING

Marketing Plan

Introduction2

Analysis of the Competitors3

Scenario of the Global Market3

Brand Toyota in Europe3

SWOT Analysis4

Strengths4

Weaknesses5

Opportunities5

Threats6

Marketing mix variables6

Product7

Price7

Price8

Position8

Promotion plan9

Demand Forecast for the Car9

Regression Methods10

Qualitative Methods10

Multiple Equation Methods11

Time Series Methods11

Demand variables11

Financials11

References14

Marketing Plan

Introduction

Toyota has been one of the leading manufactures of the cares in the world. The matter of fact is that they have gained top position in the leading companies of the world is testament to the fact that they are working well as far as their operations are concerned. When a company is part of the manufacturing industry, one of the more important thing that it will look to consider is that how are the revenues of the company and how they are faring as compared to some of the other companies that are the part of the industry. This is where Toyota has done rather well. It is way ahead against some of the major competitors in terms of the revenue. Their operation in UK started way back in 1994, and their success can be gauged by the fact that they have sustained their position as one of the leading brands in this amount of time (Barnes & Kaplinsky, 2000, p.43). The company is working in more than 44 countries and it is one of the facts that have contributed towards the great success of the company.

Analysis of the Competitors

Scenario of the Global Market

One of the more defining trend in the global market is that it has been in constant decline for a last half a decade or so. This is one of the direct reactions to the recession that struck way back in 2008. The adverse financial conditions and volatile that results due to it is also one of the reasons that it is very hard to be competitive in global marketplace at the current moment. The growth rate of the global automobile industry has been around 1.9 in the given time (Chanaron, 2001, p.33).

As far as the conditions in the Europe are concerned, Europe is one of the leading brands when it comes to the dealing of cars and this is something that is needed to be looked at. The global market share has been around 35% in the coming period of time, and due to that, it is estimated that in the wake of the economic recovery, the demand forecasts will be on the higher side.

Brand Toyota in Europe

When one talks about the performance of Brand Toyota in Europe, it is pretty evident that growth of Toyota has been exceptional in the given period of time. Different departments such as manufacturing, research and development are increasing the rapid pace and this is something that is very encouraging for the overall industry. One of the key success factors of Toyota in Europe has been their exceptional ability to deliver value and Toyota has been working hard in giving customers what they exactly want in that period of time. For instance, when one take into account the overall way in which the driving in UK is such that extra ...