MARKETING

7 Ps of Hewlett Packard

7 Ps of Hewlett Packard

Company Overview

The company Hewlett-Packard or more popularly known as HP is an American company which is currently operating on the multinational level. The company deals in the information technology products and services and is headquartered in Palo Alto which is situated in California. It furnishes software, hardware and facility to buyers, little and medium-measured organizations (SMBS) and substantial undertakings, incorporating clients in the legislature, health and training areas. The company was established in a small garage in the above mentioned location William Redington Hewlett and his friend Dave Packard.

HP is the world's heading PC producer and has been since 2007, battling off a test by Chinese maker Lenovo, consistent with Gartner. It works in advancing and assembling registering, information space, and systems administration fittings, outlining programming and conveying administrations. Major product offerings incorporate individualized computing mechanisms, venture and industry standard servers, identified space units, systems administration items, programming and a different run of printers and other imaging items. Hp markets its items to family units, little to medium-measured organizations and ventures straightforwardly and also through online dispersion, purchaser hardware as well as office-supply retailers, programming accomplices and major innovation merchants. Hp additionally has solid administrations and counselling business around its items and accomplice items. In 2012 it was the world's biggest PC merchant by unit bargains.

Business Overview

HP has great lines of printers, scanners, computerized Polaroids, adding machines, PDAS, servers, workstation workstations, and workstations for home and little business utilize; a considerable lot of the PCs hailed from the 2002 merger with Compaq. HP today pushes itself as supplying fittings and programming, as well as a full extend of administrations to plan, actualize, and underpin It framework.

Hp's printing and stamping unit is the heading imaging and printing skeletons supplier on the planet for printer fittings, printing supplies and inspecting mechanical assemblies, giving comes about across over customer areas from unique customers to small and medium associations to broad wanders.

7 Ps of Marketing

Product

Under the product we understand everything that an HP offers to the consumer to satisfy its tangible and intangible needs. The decision to release involves the question of which goods and services should be offered to which customer group. A key element is the development of a new product.Understanding the product life cycle is important for marketing managers in several ways:

I. It helps to realize that nothing lasts forever. It ...