MARKETING

3D Systems International Business



3D Systems International Business

Introduction

3D Systems has its headquarters at Rock Hill, located at South Carolina, USA. It is a 3D printing company that offers integrated solutions to its clients. It specializes in making 3D Printers, printing materials and offers its clients and customers with a wide range of consumer customer and professional parts, along with 3D customization software and printing materials. The products that it offers are meant to make processes that involve manufacturing, a lot easier and efficient, without the need of any tools. This system is capable of developing models regarding the product concepts, master patterns, functional and precision prototypes, for that matter for tooling and digital direct manufacturing,( Madhok, 1995).

These systems make use of various processes for fabricating objects with the use of input from software, computer assisted designing and 3D sculpting scanning and devices, for that matter. The systems, services and technologies of 3D are used widely in the development, design and production levels of various industries, such as; automotive, aerospace, architecture, dental and healthcare. These systems offer production and professional printers in 3D and 3Dprinted components and products, for that matter,( Mowery, 1987). 3D systems are mainly recognized within the domain of its industry as an integral unit for creating and developing STL file formats and Stereo lithography,( Patton, 1981).

The paper focuses on the likelihoods of 3D systems of doing business with Russia and Germany. It discusses about the possibility of forming new ventures, franchising and licensing systems, and also analyzes the social, cultural, environmental and political aspects that are necessary in doing business with these nations.

Discussion

Forming New Ventures

Forming a new business venture involves two or more businesses to consider upon the most important factor, pooling resources. Companies that go for a joint venture combine their valuable expertise and resources for achieving a particular goal that they have set up. In doing so, both the companies have a proper understanding involving the sharing of risks and rewards. The reason behind such a business activity simply pertains to the development of new products, expanding the business and moving the produce to the other parts of the world, efficiently,( Pothukuchi, 2002).

The reasons why businesses go for a joint venture are; getting access to more resources, having a greater capacity for producing, gaining more technical expertise and entering those markets that are already established whilst using different channels for distribution. Entering a venture with others is a decision, not that simple and is not made that easily. In order for 3D systems to enter a joint venture with any of the companies in the United States, Germany and Russia, it needs to look into various factors, and consider the importance and drawbacks of such a big business decision,( Schein, 1991).

For setting up a joint venture in these nations, 3D systems must understand that joint venture can represent a very big change to their business. It is important that irrespective of the fact that it may be very crucial for the ...