MARKETING

Social Media: Bringing Us Together Or Tearing Us Apart

[Name of Student]

Social Media: Bringing Us Together Or Tearing Us Apart

Introduction

Social networks are becoming a powerful tool to maintain a strong relationship with your customers or users. It brings together friends and family on one single platform. It has also benefited businesses as they get prominence in the dynamic existence of social networks and attract more customers. On one side, it is bringing everyone together on one platform while on the other hand it is tearing us all apart by the numerous limitations that it brings with it. It has made our life robotic, as there is less face-to-face interaction with people. People have started suffering loneliness and depression due to less interaction. In this essay, I will provide a detailed overview of both the perspectives related to social media, which include how it is bringing us together yet, tearing us apart.

Literature Review

Social Media: Bringing Us Together

Boyd & Ellison, (2007) present an argument of how social media has brought us together on one platform. They explain that social networks have free registration and hence people feel free to communicate through them easily. Uploading your most recent pictures and getting prompt comments from your loved ones and friends is what you look out for everyday. They explain that it is such a great tool, which can even help you track your friends from school (Boyd & Ellison, 2007, Pp. 55-68).

McMillan & Morrison, (2006), state that by using social network sites, one can get associated to a network, which will help him in his career life too. Numerous opportunities are out there which can find you according to your profile. They explain that social media helps business get exposure through creative social network marketing which aids them in finding new customers. They can a ...