MARKETING

Present a case of how the operation's view of quality might differ from that of customers in

respect of chocolate products identified in your process map

Present a case of how the operation's view of quality might differ from that of customers in

respect of chocolate products identified in your process map

Introduction

Sweet Eats is an imaginary company which is trying to become a competitor to a famous global company of Cadbury PLC. The following paper discusses the difference between the perceptions of the customers about chocolate products and that of the process map identified by the company i.e. Sweet Eats.

Discussion

Sweet Eats has a very ...