MARKETING

Marketing Principles & Business Practise



Marketing Principles & Business Practise

Introduction

Technology in mobile phones and electronic gadgets in augmenting on a daily basis. Telecommunication companies keep on developing new and high tech products, which have updated and valuable features. The users get attracted to all these marvelous features and are always keen to update their cell phones. There are several who actually throw off their cell phones , after a year, as they go out of trend. But does anyone have any idea that a single battery of the mobile phone has mercury in it which can dangerously pollute the air and water.

A recent study explains that the production of mobile phones will get twice more by 2020, hence about 1.4 billion tones of carbon dioxide will be emitted in the air. Our company is called T-Tech and is working for manufacturing environmental friendly mobile phones which will safeguard the environment from any sort of toxic pollution. Since people have now got much awareness of the global issues, this product will definitely be something that people would like to buy (Palmer, 2005).

Discussion

Vision Statement

T-Tech would be a company that is led by consumers. The company knows very well that people all over the world require tools for communication hence, as an organization it is aiding all people to fulfill their requirement and needs. T-Tech aims to extend mobile phones which are environmental friendly, so not only they benefit the consumers but also the environment.

Key Business Concepts

Keys to Success

The keys that will lead our company towards success would be:

To offer the best customer service to all its customers

Not only grow but also maintain a network of customers and satisfy their needs

Solve any issues that the customer faces through proper planning

Business Objectives

To work for optimum growth and revenues for the company

Work as the top distributor of cellular phones

Have maximum retail outlets to reach the customer on time

Financial Objectives

Generate maximum revenue

Marketing Objectives

Amplify marketing efforts

Expand marketing reach

Get maximum brand recognition

Market Analysis

The market potential for an environment friendly mobile phone is very high. This shows an unstoppable growth of the telecom industry. This industry keeps growing as we see it today. It is the one of the strongest growing industries and is responsible for outstanding figures of revenues. The abundance of cellular phones is augmenting at a very fast rate. It is predicted that in two years time about over 65% of children who range from age of 10-15 will also have cell phones (Jobber, 2006).

Market Segmentation

T-Tech will focus on three different groups of customers:

Children who are between of 10-17 years old

Students of high school and universities

Professionals who work within organizations at various levels

Sales Strategy

We will chalk out a firm sales plan to accomplish our success in sales.

Our sales activity will be all around our sales potential, which is knocking on our strengths.

We shall continuously expand key dimensions that will specify the development of financial estimates which highlight the growth of our organization.

We shall offer our sales force with a proper ...