MARKETING

Sony's Marketing Strategy for Turkey

Sony's Marketing Strategy for Turkey

Introduction

The EU member states have their own set of laws and regulations which also affect the marketing of products than rest of the world. That is why when a state becomes an EU member state, the marketing strategies for that countries have to be change in order to meet its national standards. Turkey is likely to join EU in 2013 and owing to this fact; Sony Corporation has to consider certain things while devising a marketing plan for the country.

Discussion

Sony will have to meet the terms for Turkey ...