MARKETING

New Business Plan

Table of Contents

Executive Summary5

The Aim of the Proposal5

Business Description6

The Background and History of the Business6

Vision6

Mission6

Values7

The Product & Services7

Core competencies8

Unique brand8

Understanding of the market9

Sales and marketing9

Mass production9

Supplier Information9

Ownership Structure10

Legal Considerations11

Business Opportunities11

Potential Customer11

Target market11

Market segmentation11

Economic profile12

Geographical Area13

Consumer spending and attitudes13

Business Competitors13

Competitive advantage13

SWOT analysis14

Strengths14

Weaknesses14

Opportunities15

Threats15

Marketing Strategy15

Objectives15

Market penetration strategy16

The Costing and Pricing17

Sales Projection17

Marketing Plan18

Pricing strategy18

Promotion strategy18

Distribution strategy19

Marketing mix19

Product19

Price19

Promotion20

Place20

Technology20

Finances21

Cost of machinery21

Location and site development21

Labor and management22

Operative plan25

References26

Appendices27

New Business Plan

Executive Summary

In the business description section we would provide the background and history of the business that is being initiated and planned. It will also contain the goals as well as the product or services description being proposed. Here we shall also discuss the supplier information, agreements and ownership structure and legal considerations.

In the section of business opportunities we will analyse that who could be our potential customer, the geographical area that we can target and also our, business competitors. We will then develop a suitable and effective marketing strategy which would present all the costing, pricing, sales projection of the business and the marketing plan.

The business operations section will include the operational function of the business, the services being offered, and the personnel who would be hired to run the business efficiently. We will also discuss the technology and application to be used to run the business effectively. In the end we will include all the financial aspects of our new business which include the revenues, expenses and financial projections.

The Aim of the Proposal

The basic aim of this proposal is to plan out and set up a new business and anaylse all the things the need to systemized and jot down before effectively pursuing and running a business.

Business Description

The Background and History of the Business

The corporation that we would be setting up is a British based trading company that trades and sells handicrafts from the India in Great Britain. It is called the Handicrafts Trade Corporation and it will commence its operations in October, 2012.

Handicrafts Trade Corporation is a new organization and it is in the startup phase. Hence, before getting into anything else the corporation set up its vision, mission and stated its values to commence its operations as a formal setting (Birkin, 1994).

Vision

Our company Handicrafts Trade Corporation will be dedicated to create various opportunities for the Indian workers from the subcontinent's to display their unique talent in Great Britain on a huge scale. Our company will provide a chance to our artists to show the distinctive and exclusive characteristics to people in Great Britain. As a company, we will strive hard to provide our customers high quality products and top customer service for the future years (Hird & Gilligan, 1986).

Mission

Handicrafts Trade Corporation's main objective is to become the market leader of arts and handicraft industry in Britain, which is a country, where multicultural expressions are appreciated and are exchanged as well and this will encourage our company to provide the highest quality of handicrafts products. The company will target the best of upscale markets. Our company will closely work together with the ...