MARKETING

Marketing Principles



Marketing Principles

Part A

Comparison of Marketing Mix of Marks & Spencer and Aldi

Marks & Spencer

Aldi

Product

The classic brands that Marks & Spencer offers are Per Una, Autograph, Indigo, Classic, North Coast, Blue Harbour and Collezione. These are some new brands within the stores.

ALDI, short of AL brecht DI scount-is a chain of supermarkets hard discount originally based in Germany .

To select their products, they make a careful selection of raw materials, quality control of suppliers (audits), the selection of efficient production methods

quality control throughout the production chain, use methods of modern packaging, make sure there is hygienic quality controls in its branches.

We assess precisely the needs and wishes of our customers in Switzerland, before selecting the products we integrate into our range. We set ourselves the quality requirements. All products must be up to our standards of quality, and remain so. We are ensuring through quality checks in our own laboratories.

Price

It is an expensive brand but promises quality in whatever it offers to its consumers.

The prices at Aldi are very strategically set not too high nor too low just moderate. Because we are convinced of the quality of our products, we also offer full guarantees for our special offers. Pay particular attention to the warranty conditions of the various products offered. Consistently respecting our own concept and using our own brands, which are of high quality, we control and monitor better quality. Thus, you also get a value for money.

Place

The British Mark & Spencer have created 14 pilot stores for use as a test bed to achieve converting some of their trademark white in its own right brands to compete with their peers in the market.

Marks & Spencer has always focused on multiple outlets with particular emphasis on the person of middle age and the perception of quality and elite class.

Aldi is many countries of the world like Germany, Switzerland and has a huge network to serve the needs of its customers.

Promotion

Marks & Spencer

uses self-respecting brand logos, color schemes, brand values, social networking presence and communication.

Marks & Spencer has always focused on the unique style of advertising that is very different from its competitors such as The Gap, Tommy Hilfiger, and American color Benton and A & F.

Because we are convinced of the quality of our products, we also offer full guarantees for our special offers. Pay particular attention to the warranty conditions of the various products offered. Generally, we guarantee technical products that are the subject of promotions for 2 years minimum. You can get more information here .

Part B

Task 2: Marketing Plan for Chappal Farms

Background

Chapel Farm is a small family owned farm in Derbyshire, UK. It is owned by Julie who works it with her husband and daughter. The farm breeds cattle, sheep and pigs which it sells at livestock markets when they are mature. Julie also keeps a few hens for herself. The family take a very ethical approach to farming providing good living conditions for their animals. They also like to keep them ...