MARKETING

Marketing and Brand Management

Marketing and Brand Management

Introduction

From the time of birth and all the way through his life, a baby requires the loving care like his mother's. For over 100 years, Johnsons & Johnsons (J&J) is dedicated to comprehend the care needs of babies and the special nurturing which they need for eyes, skin, and hair. Hence, J & J provide with safe, clinically proven, gentle products that take good care of babies. Each product actually improves the affectionate bond amidst the mother and baby.

It's a responsibility that the professionals at J & J strive hard to bring about safe, inventive products that strives for their pure, mild and gentle promise. J & J is dedicated to work with moms, healthcare professionals, scientists and experts in public health to make sure their brands are offering the highest standard.

Discussion

Analyse The Ethical Dilemmas That Face A Marketing Manager Of Your Chosen Brand

Despite the recession, babies and children's products continue to be a huge and highly profitable market in the UK. Looking at one product category in particular, personal care, the continued growth of the UK's birth rate has kept the babies' and children's toiletries market buoyant, although more appreciably in volume rather than value terms.

And the long-term outlook is even better. The UK's child population is forecast to grow by 124,000 by 2014, originating a favourable climate for market growth. Value sales are expected to hit £430m by 2014.

Ethics has to do with defining what is meant by the difference between right and wrong or good and bad. Professional ethics is more concerned towards the moral suitability of work activities. The term “dilemma” explains that there are advantages and diasdvantages to a variety of alternatives, even if some are evidently more communally suitable than others (Bowie, 1999).

In our case the ethical dilemma that the managers of J&J may face are that as the products that they sell are for small newborn babies there may come complain about rashes and other allergies depending upon the level of sensitivity of baby's skin. Such ethical dilemmas may arise and may cause a situation of trouble for the managers. Hence the managers should do the following in sich cases.

Attributes of the Dilemma

The complication that has been created by an ethical dilemma is a task of its moral intricacy, moral strength, and other components. Moral complexity is all about the number of moral ...