MARKETING

Operation Management

Answer#1) Introduction

Groupon is on the view that they have to earn the major share of the market and wants their sale revenue to be more than $1 billion, more faster than any of the company can do. In this regard the company has asked to enhance their share capital to $25 billion. Groupon has allready scan the market potential and wants to change their traditional strategy, they know the secret that in order to succeed Groupon needs to alter their target market and sell their business to two target customers. Groupon needs to highlight their marketing communication mix as well as the repeat customer strategy.

Groupon needs repeat customer strategy. I.e. a customer should be delighted enough in a manner that they arrive to buy again at our website. This is called a repetitive customer and a repetitive customer is one, who became a brand loyal and comes again whenever he needs something. In order to make a customer a repetitive customer, Groupon needs to make him brand loyal. Therefore, keeping in view this strategy the some techniques and methods are required they are as follows:

Provide good customer service

It means providing a good as well as, delightful service, great and welcoming staff, friendly environment, not enough to offer a quality product, but that meets your needs, choice and desires are completely addressed by the brand in order to make the customer a loyal and patronage one.

Find a sense of belonging

This fell of belongingness ensures that customers feel part of the company; this will be to provide finest quality and service to the customers, friendly staff, personalized treatment, etc.

Use incentives

An effective way to retain customers is by making use of incentives or promotions that target the customer repeat purchase or return visit.

Provide a quality service product

Finally, the best way to retain a customer, is offering a product or service of high quality, allowing earn customer preference, which is likely to make recommendations to other consumers.

Techniques for Customer loyalty

In many key sectors or techniques or systems that use loyalty with customers is to have a good loyal customer base, as the cost of acquisition exceeds the cost per customer loyalty.

Here are you some tips to maintain good loyal customer base:

Identify and meet customers.

Interact with customers.

Differentiating, making them feel unique.

Adapt to them and their needs.

Loyalty Card or Card Customers

They are termed as card benefits and complementary discounts, it is a technique to engage the customer with the brand and is a physicist and support programs for clients where they offer benefits when consuming products of the company issuing the Customer loyalty and patronage personalized cards. On the other hand, a company needs to design their brand activation program in such a manner that it utilizes the power of online marketing and advertising. In order to repeat the sales from customer, brand activation companies with an added advantage of technology (CRM) customer relation management software's can email their new discount and complementary vouchers with the name of ...