Marketing

Cupcake Business in UK

Title

“Commencing Cupcake Business in UK”

Aim(s) of the research

Aim / target of this research proposal is to analyze the target market of UK where the above stated business i.e. “Cupcake Business” can flourish and with the help of which best possible outcomes can also be generated. Apart from this, another main as well as an important aim is to satisfy peoples' needs as well as demands regarding the bakery items and to fulfill their needs as per their taste as well. This research will eventually help us know the taste of people living in UK and this will help us in molding our business accordingly.

Research Objectives

Objectives of this research are:

To analyze the taste of people living in UK

Target people who are actually in search for cupcakes full with different taste and flavors

Identify the market and analyze how to start cupcake business in UK

Research Importance

As a matter of fact cupcake business is now increasing in every region and it is in demand in every occasion as well. Wedding cupcakes, birthday cupcakes, newborn cupcakes and many other events are not complete without the sweet touch of cupcakes. This is one of the main reason why we are going to start cupcake business. Starting cupcake business in UK is no doubt a tough job because there are many other competitors as well. Thus, our aim is to first have a proper research done regarding this area and then we can move forward with our strategies and analysis.

Our aim is to find out from where to actually start and how much this business can give us in return. By this, we can start from the actual position and it will benefit our business as well. Our research is important because it will actually tell us how and in what manner the cupcake business is efficient enough and what profit it can actually generate and in what period of time (Jones, 2012).

Prior Research

As per detail analysis and research, important of doing business from a low scale has been proved and this is thus termed as one of the best reason with the help of which cupcake businesses are generating effective and potential outcomes. As a matter of fact, confectionery and bakery business is termed as one of the leading business especially in UK and people are really fond of it as well. Cupcake demand in UK is increasing on a daily basis and people are doing this business from their own home as well. Thus, reason that why confectionery business is doing really well is proved by this above mentioned statements as well. Varieties of recipes are available on internet with the help of which numerous businesses are no doubt doing really well (Hepler, 2010).

As a matter of fact, internet and the use of e-commerce have also enhanced the effectiveness of this business and this is termed as one of the main reason that why people are really into this business. Thus, the level of competition is increasing on daily ...