MARKETING

Business to Business

[Institute's Name]Business to Business

Introduction

It will not be inaccurate to eloquently articulate that over the time, with the advent of technology and its respective advancement, numerous arenas and domains of this world witnessed and underwent substantial changes, in their processes, procedures, as well as their existence. These technological and other advancements have had a significant effect on not only the lives of the people of the world, but also the arenas that operate around them. Given the previously mentioned scenario, the arena of business is no exception in this regard, as well. The activities or the operations of the business arena that were confined to a particular region or a specific group of target audience have gone through substantial changes over the time. Gone are those days when only few players would rule this arena, facing negligible competition, and their kingdom would comprise of the key individual buyers and seldom, their buyers would also include another business party. However, given the manufacturing and other technologies to be so broad and advanced, even the business today are greatly dependent on each other; and the marketing practices, which were earlier devised to captivate or target the consumer audience, are now also being devised for the business players of this arena.

B2C Marketing

Before gaining the assimilation of the key aspects of the B2C marketing, it is rather essential to grab a substantial hold on, what exactly is B2C marketing and what it denotes. At the outset, the term B2C denotes the business or marketing practices that are rendered by the business producer, to the consumer (individuals). In this domain the business parties primarily target the consumer market with the relevant products and services of need. It is imperative to note at this stage that the manner in which the consumer audiences are targeted, with respect to the specific products and services are the ones that endure the nature of the products which are dissimilar to the business usage. The consumers are targeted for or buy the products that do not endure the core nature of the business usage or are entirely not related to the business.

The products or the services that are included in the domain of business to consumer, primarily fall under the vast umbrella of food, dwelling, attires, entertainment, new small communication gadgets, drinks (of all kinds) and much more. The marketing strategies of the business to consumer domain are rather designed in a way that will be rather effective and efficient in attaining their attention and motivating the behaviour towards the buying pattern of the product (of need) in comparison to the products of the competitors, or similar nature (Scheffman, 1992, p. 418).

Business To Business Marketing (B2B)

To a naive mind, it will be rather to differentiate the marketing aspect of the business aimed at the consumer domain and that aimed at yet another business domain. However, given the key insights, a cognitive mind will be propelled to assimilate the basic connotations and the specifications of the business ...