MARKETING

Marketing Plan



Marketing Plan

Introduction

LuckyME is a highly reputable discounted company of United States. The business operations are entirely based on electronic transitions, LuckyME is offering discounted coupon products to its customers and their main target market is students.

Discussion

Competitors

Currently there are three direct competitors of LuckyME, who are extensively offering coupon discount to a large number of customers. On local boundary there are only three competitors, but on global level there are many competitors of this company. The three competitors are Groupon, Woot and Lucky day.

Groupon Weakness & Strengths

Groupon is offering coupon certificate to its customers, which can be redeemed by local and national level companies. Currently this company is serving approximately 500 markets which constitute total 44 countries; this is regarded as one of the biggest strength of Groupon. Smartphone application introduction caters the e-consumers users, which is regarded as one of the biggest strength of this company. The promotions are offered for a limited time period is the biggest weakness of Groupon when compared with rivalries.

Woot strengths and weakness

Woot is one of the famous American internet-based retailers. The company is offering discounts to its customers on the basis of”one deal, one day”. This company deals in all types of products, which is regarded as one of its strength. The goods are offered for one one day deal basis, is regarded as one of the weakness of Woot.

Luckyday

The major strength of Lucky day is its diversified product offering for a longer time period, as compared to its competitor. In terms of marketing, competitors are utilizing push model rather than push model. This strategy implication is regarded as one of the biggest weakness of LuckyDay.

Differentiation Strategy

LuckyME has to adopt high competitive strategy in order to gain competitive advantage over its competitors. The first proposed strategy is based on providing discounted ...