MARKETING

Marketing



Marketing

Task-1:

The current complexity of the environment, markets and within organizations, create a need to improve marketing decision-making processes. The Marketing Information is a tool that, when designed, implemented and managed properly, can raise substantially the quality of these decisions. Since marketing is a philosophy of business management where actions of the exchange must have as its starting point as per the needs and desires of consumers. This has direct implication on the need for knowledge by the client organization, its needs and desires, and the creation of an adequate and consistent with the knowledge to deliver the satisfactions demanded by those consumers. Today many organizations and their managers know the importance and value of marketing to improve business management and the achievement of organizational objectives, however, one of the main difficulties lies in the implementation of its principles and techniques in daily practice. The fundamental reason why this happens is that the business dynamics and the very ordinariness of the organizational environment conducive to prevail in decision making at the strategic and operating on the short term over the long term. The concept covers also functions to be undertaken by the System: collection, sorting, analyzing, evaluating and distributing information as well as users of the same: those who make the marketing decisions related to planning, execution and control, all integrated tasks in the Marketing Process (Kotler, 1988, Pp. 50-175). The foregoing description of the process of marketing encompasses both strategic and operational activities, any of which can be conceived as a process of making decisions for Natural Goodness plc. Information is a resource that Livlong will have to use as the same level as the materials, technical, financial and human resources of Natural Goodness plc.

The type of marketing information that I would advise to Will Livlong who is the owner of Natural Goodness plc would be the concept of 4P's of marketing, process of market segmentation (discussed in Task-2:), PLC, SWOT and PESTEL analysis. As currently Natural Goodness plc does not use its advertising properly as the advertisements are focused on retail distributors. As highlighted in the scenario that there is no specific marketing plan for the group. Therefore, for Livlong to be able to make marketing decisions that increase the value of the business he would have to understand some basic concepts of marketing, their applications and how might Natural Goodness plc get benefited from utilizing those techniques within their marketing.

Advantages of Marketing Information:

Proper use by marketing management, Information Systems, will result in a number of tangible benefits in the commercial operation of the Natural Goodness Plc:

Drastic reduction in the cost functional.

Immediate availability of the information.

Instantaneous exchange of results.

Speed ??of decision making.

Constant updating of the database.

Greater efficiency.

More and better services to customers.

Increased efficiency of the force of sale.

Retain control of the market by the leader.

Retaining casual or occasional customers.

Increase in time the potential value of each customer.

Customers beat the competition.

How might Will Livlong use the Marketing Information:

First of all, the 4P's of marketing will enable Livlong to know ...