MARKETING

Marketing Research Report

Marketing Research Report

Introduction

It is supposed that life exclusive of sweet is similar to seashore with no water. The UK Chocolate confectionary marketplace is the leading in the European Union with British general public consuming more sweet than any other EU state. This report will take in to account marketing research on one of Thorntons products, Hot Chocolate. Mouth watering and delicious hot chocolate drinks can warm up any one in chilly and cold winter nights.

Discussion

Thorntons in the oracle: The Art of the Chocolatier

From their modest early stages and their initial construction in Sheffield in 1911, it's for all time been their endeavour to produce the premium chocolate and sweet. One of the things that ''Thorntons are well-known for, is their range of appetizing chocolates. Even to this date, their Master Chocolatier is completely committed to determining novel techniques and tastes to pleasure any person with adore of chocolate, toffees, fudges and sweets. Moral resourcing is very imperative to comapny. They are very aware of the impact of comapany can have on communities and the global settings and particularly the worth of fair trading practises in generating sustainable achievement. It employs diverse unrefined materials, which are resourced by conributors from all region of the globe. They offer a great range of product, mentioning some of them takes account of hot chocolates, boxed chocolates, white chocolates, milk chocolate, fudges, alcohol free chocolates and organic chocolates.

Product Hot chocolate and variety of great range in this brand like dark hot chocolate and chilli hot chocolate have a high market share and are carrying out business in fully grown industries. Since the clientele of this brand grouping are loyal, the promotion costs of these SBU's are quite low and as a result a large amount of money can be produced. Customer faithfulness is a must for these Cash cows to continue their market share. The sales of the Hot Chocolates products have risen. This huge boost in sales exposes the high market share of this Strategic Business Unit. On the other hand, its growth rate is low for the reason that in general this grouping is in its ripeness phase, that is, a number of hot chocolates products have been introduced by company, most of which are quite mature.

Product life cycle

If we glance at hot chocolate product in product life cycle then it is unproblematic to judge that they are at ripeness and developmental stage. For the reason that chocolate marketplace has turn out to be the pioneer marketplace and at this phase its earnings is positive and sales do not decrease for the reason that chocolate companies reinvent their products in terms of packaging, labeling, and vitamins and continue to add values into their products to capture values from customers. There exists high competition among other chocolate companies so they need high division and promotion expenses.

Price

Marketing skimming and penetration pricing strategy is used in any company when it launched a new ...