MARKETING

Kraft Foods

Kraft Foods

Introduction

“J. L. Kraft Jelly” is a new brand of Jelly in sweets, which will be available in the United States market, whose vision is to create a tasty option for individuals who love to have sweets. “J. L. Kraft Jelly” will be a product especially for those who are fond of having sweetened breakfasts and people who like having fruitful snacks.

The Marketing Plan is a valuable document clearly written for people involved in marketing activities, marketing situation, the goals to achieve, how they are achieved (strategies and tactics). It also includes the profit and loss statement of all marketing operation and procedures for monitoring and control.

The scope of a marketing plan is usually annual but there are also plans for specific seasons (3 to 6 months) as with seasonal clothing. The coverage of this marketing plan involves the entire company, a division of the product and its target market. It also provides detailed analysis of the market, competitors and opportunities and threats prevailing in the market.

In the latter situation, the marketing plan is a mechanism for implementation that is integrated within an overall strategic business plan. It provides an insight into the various factors that affect how a brand is treated or perceived by the general public (Joshi, 2005).

Company Description

The Company considers its founding date of the establishment of the cheese business selling wholesale, created by James L. Kraft in Chicago in 1903. In 2000, Kraft had its business around the world except Europe. In September 2006, Kraft Foods acquired the European business of United Biscuits and the rights to key Nabisco trademarks in Europe, Middle East and Africa, including Oreo, Ritz and Chips Ahoy. Kraft became a fully independent company on March 30, 2007, and is included in the Standard & Poor's 100 and 500. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. Today, Kraft Foods has about 90,000 employees and is one of the largest food and beverage companies in the world, with annual revenues of more than 34,000 million dollars and a broad portfolio of iconic brands marketed in 155 countries (Jain, 1993).

Controllable and Uncontrollable Factors

Legal or the Political Aspects

A part will not be adept to gain achievement, nutritional status and believe if it will not address lawful and civic part as part of their strategy. Political and compliant parts encompass the desires of the part to pursue the granted principles and guidelines of the government in alignment to be advised as lawful and certified enterprise sector.

Economic Aspects

It is significant that an ineluctable part should furthermore give sufficient vigilance to its financial stability for “Kraft Foods”. The banking aim of able commerce is like an axis in which other objectives or goals are revolving. The monetary component engages the context in which commerce pertains, i.e. the configuration of the affray in which a part functions the hardworking demand of the goods, general financial status of the territory or district, situation in relative with other commerce, and the position ...