MARKETING

Business Report on "“Will paper based books survive or will the e-media completely replace paper media?”

Executive Summary

This report aids in developing an insight on the concept of e-books and the over powering advantages that it has over the traditional tangible books. It analyzes the market of the e-books and e-readers. It also highlights the customer needs and wants with respect to the e-books and e-readers. It also throws light at the strategic direction of the e-book and e-reader and the potential it has in the future. Furthermore, it analyzes the value chain from the author to the reader and in conclusion it highlights the recommendations as well as the strategies that the book market sector can make use of to ensure that the value of tangible books are revived.

Table of Content

Executive Summaryi

Introduction1

Space Effective1

Cost Effective2

Going Green4

Critical Analysis of e-books and e-readers3

Customer Needs & Wants from e-books & e-readers4

Value Analysis from author to reader5

Strategic Analysis of the future direction of this market6

Conclusion & Recommendation5

References8

Business Report on "“Will paper based books survive or will the e-media completely replace paper media?”

Introduction

There are many schools of thoughts that are either for or against in the war amidst print media and electronic media. Both schools of thoughts have their own sets of opinions and beliefs over powering one over the other. Books are said to be a tangible reincarnation of an author that in a way allows us to believe in the fact that it will continue to be revered for a longer span of time if taken care off. The concept of having an e-book read via tablets is relatively very new but serves many advantages. Having books is a tradition and it has been going since the start. Considering the existence of the two concepts the market segment of the tangible book readers is very high. The market segment of book readers constitutes those people who find their needs being fulfilled in purchasing the product or who have the willingness or the ability to purchase products (Kahin, 2000, p.83).

Our continuous attempt to minimize or shrink the information is undoubtedly an effective idea but in the long run it is bound to take its toll on us. The premise behind endorsing the fact that e-media will completely replace the paper media is that it serves a lot of advantages.

Space Effective

Books tend to take a lot of physical space as compared to the e-books. Files on the other hand take space as much as the tablet. With the advancement of the technology the file size is also becoming more and more compact. With respect to saving the integrity of the book, internet archives are said to be safer and can preserve books for a longest time ever. The hassle of carrying heavier books can also be eradicated and the feature of instantly accessing book is also a major advantage.

Cost Effective

E-books are said to be cost effective and in terms production of the book it also costs ...