MARKETING

Marketing Strategies

[Name of the Institute]

Marketing Strategies

Introduction

In this paper I will be considering a new product of Naked and Famous Denim Company. Scratch and Sniff Jeans is a unique product of the company. The product is idealized by Raspberry fragrance form the denim. The purpose of this special fragrance is to ensure that the jeans can be own for months without wasting. The fabric is specially coated with tiny scented capsules and every time when the jeans are starched it produces a raspberry fragrance. The product is one sale at the Liberty and Selfridges and the introducing price is £135. This paper is divided into four sections, in the first I will develop a questionnaire to assess the public response on the product, in the second section I will be evaluating pricing strategies of the company, in the third section I will research locations in Portsmouth for retail store and in the last section of the paper I will discuss the commutation strategies for the promotion of the brand.

Question # 1: Questionnaire

How often do you shop on a monthly basis?

Less than once in a month

Twice a month

Thrice a month

More than four times in a month

Approximately what portion of your salary do you spend on shopping?

Less than 5%

10-20%

20-30%

Over 30%

What type of clothing you usually purchase? Select one.

Casual Style

Formal Style

Which perfumes do you normally wear? Please Specify.

_____________________________________________________________________

Rate you preference for the fragrance of fruits on the table to 1 to 5.

1 being the lowest, 5 being the highest

2. 3. 4. 5.

How would you relate the fragrance of fruits to your emotions (sensations) ? Match the best suitable opinion

BananasEnergetic

Strawberries Sweet

RaspberriesRomanic

BlueberriesPlayful

PomegranateBoring

Do you think that fruit fragrance on your dress can have an impact on your mood?

Yes

No

Do you agree with the statement that, “Mint is for men, while Raspberries are for women”?

Strongly Agree

Agree

Neither Agree nor Disagree

Disagree

Strongly disagree

How often do you wash your jeans?

Less than once in a month

Twice a month

Thrice a month

More than four times in a month

Scratch and Sniff Jeans emits Raspberry fragrance form the denim. How would you rate this product on a table of 1 to 5?

1 being the lowest, 5 being the highest

2. 3. 4. 5.

Question # 2: Pricing Strategies

The main task of pricing strategy in a market economy is to maximize profits at the planned sales volume. Pricing strategy is to provide long-term needs of consumers through an optimal combination of internal development strategy of the enterprise and the parameters of the environment in the long-term marketing strategy. Therefore, when developing pricing strategies, each company must determine for themselves its main objectives, such as maximizing revenue, prices and sales volumes of products and competitiveness, ensuring certain profitability. The structure consists of a pricing strategy and price management strategy. Pricing strategy allows an organization to define in terms of marketing the price level and price caps on certain groups of products. Pricing should always be given the range and quality, utility, value and purchasing power of consumers and competitors' prices. In some cases, organizations should take into account ...