MARKETING

Marketing Assignment

Marketing Assignment

Question 1

Marketers Understanding Retail Marketing

To study about the consumer and their behavior is a significant element while improving the firms and organizations marketing strategies (Corsi, 2003, p. 3). The study can be elaborated through different strategies and by understanding the issues such as:

The psychology of how the consumer thinks feels reason and chooses between the two alternatives.

The consumer behavior while making marketing decisions or shopping for any product.

How marketer can improve and adapt the related strategies and implement them in a more effective manner to reach their consumers.

How marketer should utilize their resources and synchronize them with the marketing campaigns and other marketing strategies.

How the related consumer decision strategies and motivation differ from one product to another with the level of interest or importance that they entail.

To identify the knowledge gap and information processing capabilities that directly influences the marketing outcome.

When planning about the product or service's advertising and marketing, the marketer must draw an attention to the selling points of their respective products or services. Selling points may helps identifying the uniqueness of the product or service from the related competitors. They should also emphasize in indentifying that how they should entice their potential customers to choose their products over their competitors (Perner, 2012, p. n.d.).

Question 2

The company I have chosen in the UK is Currys Digital, which is retail, based company in United Kingdom, they are generally known as the electrical retailers having over 295 retail stores across the UK and Ireland. Company is owned by DSG International Plc, which has other brands like PC World, Pixmania and Dixons. As the group, DSG has an approximately turnover of £ 1,852 million a year.

History

Dixons was known for its classic channels and they knew what is to be selling at what price. Unfortunately, in late 1990s, Dixons faced ...