MARKETING

Business Plan: GK Designs Ltd.



Executive Summary

GK Designs strives to cater all the requirements of Jewellery lovers by designing the best quality Jewellery studded with different kinds of valuable stones and pearls.

Business objectives

To reach a customer base of 4,000 in the first year of operations

To attain Positive cash flows in the first four years of operations

To expand business in international market in the fifth year of operations

Our major target market is the United Kingdom. The company plans to operate locally in first four years of operations and in the fifth year we plan to expand business internationally, especially in India. Our company plans to establish business relationship with Twitter. GK designs plans to establish long term relations with its partners. In order to penetrate the jewellery market, we will require establishing a strong brand and offer differentiated products to our customers. The products range from individual articles, as well as, Jewellery sets made for different and unique type of gems, stones and pearls. The company will maintain an online presence.

Table of Content

Executive Summaryi

Introduction1

Mission1

Vision1

Business Objective2

Environmental Analysis2

SWOT Analysis2

Stakeholder Analysis4

Customer Segmentation5

Competitor Analysis6

Marketing Plan8

Market Trends8

Marketin Research8

Target Market8

Brand Positioning9

Business Strategies9

Description of Products & Services11

Marketing Mix12

PESTLE Analysis13

Financial Analysis17

Risks & Regulations in Jewellry Industry22

References24

Appendix25

Business Plan: GK Designs Ltd.

Business Description

Contemporary GK designs is a jewellery designing and selling firm, and cater for individual customers requirements. The precious stones and pearls are imported from various other countries and the jewellery that is made is per customers' orders and the way they would like it. Contemporary GK designs makes different designs which consist of earrings, necklaces of all sizes, double or single, rings, and bracelets. In order for the business to grow and meets its desired market penetration, the company owner has decided to outline some goals over the next 4 years.

Mission statement

GK Designs aims to be the first choice of women for Jewellery. The company will provide customized Jewellery to its customer. All this followed by an attractive and sustainable return of more than 20% return on our investment. This focus is and always will be on differentiated product at the best price.

Vision statement

GK Designs strives to cater all the requirements of Jewellery lovers by designing the best quality Jewellery studded with different kinds of valuable stones and pearls.

Business objectives

To reach a customer base of 4,000 in the first year of operations

To attain Positive cash flows in the first four years of operations

To expand business in international market in the fifth year of operations.

Environment Analysis

SWOT Analysis (

Strengths

Weaknesses

Strong Industry due to high competition and several measures to overcome the barrier of consumer confidence

Usage of Virtual inventory in the industry, will result in lower cost

Lack of Online presence in the first year of operations may hamper sales penetration

Lack of geographic diversification in the initial years of operations

Opportunities

Threats

Increased capacity in the jewellery market due to population growth would provide opportunities to gain market share

Increasing e-commerce retail will contribute positively to the company's revenue growth in future

International expansion opportunities will reduce reliance on single economy and also increases revenue generating ...