MARKETING

Marketing and the quality of life

Marketing and the quality of life

Introduction

The purpose of this study is to expand the boundaries of our knowledge by exploring some relevant and figures relating to the concept of marketing and its effect on the quality of life. Currently, marketing is different from the sales function. Modern marketers argue that the key task is to understand the needs, desires and values of their customers, and offer the satisfactions of a more efficient way than the competition. Within this conception is believed to play an organizations good work to meet the needs of customers, gain loyalty, ...