MARKETING

Marketing- McDonald's



Table of contents

Concept and Process of Marketing3

Definitions of Marketing3

Characteristics of marketing oriented organisation and McDonalds3

Selling Concept and Marketing Concept - McDonalds4

Benefits and Costs of Implementing a Marketing Approach to McDonalds5

Segmentation, Targeting and Positioning6

Macro and Micro environmental Factor - McDonalds Economic Forces6

Threat of New Entrants8

The Rivalry among Competitors8

Bargaining Power of Suppliers9

Bargaining Power of the Buyers10

Threat of Entry of Substitute Products11

Segmentation Criteria11

Target Market of McDonalds11

Buyer Behaviours12

Extended Marketing Mix12

Competitive Advantage of McDonalds12

Distribution (Place) Strategy of McDonalds13

Pricing13

Effectiveness of the Promotional Strategy13

Sales Promotion Strategies14

Extended Marketing Mix14

Extended Marketing Mix and Different Marketing Segments and Contexts14

Segmentation of different Markets14

Differences in Marketing Products and Services15

International Marketing and Domestic Marketing of McDonalds15

References17

Marketing- McDonald's

Concept and Process of Marketing

Definitions of Marketing

There are several definitions of marketing. Here, are some of the most common.

Marketing is a function linking a company's needs and desires of its customers to obtain the right product at the right place at the right time. Furthermore, marketing is an achievement of the objectives of an enterprise through better meeting customer needs than the competition.

Marketing activities that used by the companies is a management process that identifies, anticipates and delivered efficiently and profitably to customer requirements. These all statements try to define the essence of marketing; this further includes the following: Marketing for meeting the needs and desires of customers. - Marketing is a function that is distributed within the entire company. It cannot act alone, without other business activities. The demands, and the need of the market should be rightly mentioned in the as it is easier to opt for the method or the option in order to meet the desired satisfactions profitably in the terms of more successful than the competition.

Characteristics of marketing oriented organisation and McDonalds

The main characteristics of marketing oriented organisations include the micro and macro factors comprised on internal and external analysis. The characteristics that marketing oriented organisations must that it must be involve in marketing audit, marketing objectives, integrated marketing, SWOT analysis, constraints, environmental analysis, scope of analysis, plans and the strategies in order to incorporate market strategies and marketing. As all the mentioned elements are important, therefore, being an internal organization McDonalds focuses on these marketing tactics to grab the customers' attention by fulfilling their needs and wants by following the characteristics that are crucial for the marketing oriented company that is McDonalds. Therefore, stay ahead of the competitors and to stay closer to the customers McDonalds focuses on the above mentioned characteristics, but due to increased competition, McDonalds should try to pay more attention towards it.

Selling Concept and Marketing Concept - McDonalds

McDonalds can be described under the marketing concept rather than selling concept, as the company focuses on the marketing activities, which leads to increase in sales. Therefore, through the marketing concept, the purpose of selling gets fulfilled. The marketing concept describes a management philosophy that oriented towards identifying and meeting the needs / wants of customers as a way to get long-term benefits. The products or services should be made in accordance with the ...