Marketing

Abstract

The Research Paper is significant for the marketing students. It provides principals of marketing and techniques. It has comprehensive introduction of the company Apple and its product with the marketing implementation and strategies. The research paper has defined the role of marketing manager in the firm, and what should be the key responsibilities of the manager in marketing.

Table of Content

Introduction1

Discussion1

Marketing Environmental Factors2

Introduction of Apple4

Apple's Product Diversification5

IMac, Mac mini, Mac Pro and Xserve5

I phone5

Product5

Price6

Promotion6

Marketing Analysis7

Market Segmentation7

SWOT Analysis8

Strengths8

Weakness8

Opportunities9

Threats9

Key Responsibilities of Marketing Manager9

Product Development9

Strategy Development10

Sales Force Management10

Goals of Manager10

Conclusion11

Marketing

Introduction

Marketing is a branch of economics that deals with the descriptive study of the market and market analysis and user interaction with the company. In a contemporary thought marketing could be referred as satisfying customers need profitably. The term originates from the word market, added to the ending of the gerund to indicate the active, i.e. the action on the market (Kotler et al., 2010). In marketing, the most important is the awareness that the client and his expectations of the most important element of business (if there are no customers, the company loses in the economic state) and the result of this awareness process for identifying and meeting customer needs - while providing profit company and the continuity of its operation. In order to achieve this, the techniques used to assist this process are market research, product development, impact on the market, pricing, sales (Kotler et al., 2010).

Discussion

In marketing, we can distinguish a number of issues, such as:

Finding and assessing opportunities for the market, leading to the needs of customers (buyers) and the exact determination of these needs

Development on the basis of this knowledge of the product and its distribution strategies

Preparing an appropriate strategy and price promotions

Advertising and product information, such as viral marketing, product placement.

An organization, that wants to ensure that, consumers have a vision and positive opinion of it and its products, must manage the product itself, its price, its relationship with customers, suppliers and their own employees, advertising itself in various means and media, the presence in the media (public relations, etc.). Marketing experts agree that there are four factors that influence purchasing decisions. We call these four factors the “marketing mix” or the “four P”.

Product: What are you selling?

Price: How much can you charge for your product?

Place: Where will people buy your product?

Promotion: How will you market your product?

The success of these four elements strongly influences the income of your business (Kotler et al., 2010).

Marketing Environmental Factors

The marketing manager has to consider some economic factors associated with the company and society. These factors are as follows

The Socio-cultural Environment

Environment variables are those factors that influence the structure and the dynamics of individuals and groups and their main problems. Influence the values basic perceptions and behavior preferences of society. The variables in this environment are: customs, habits, fashion, values, social institutions and their activities, levels of life and all the relationships of people with themselves, with others, with institutions, with society and nature (Lazer, 1969).

Legal Political Environment

The political system is a ...