Marketing



Marketing

Introduction

This order will highlight the company Calabash which is offering home ware items, African sculptures, jewellery, children books, autobiographies, and souvenirs gifts. Calabash has sought off its target market quite sensibly. Calabash wants to create a mark on its target market so that they do not go to some other vendors for the offered products.

Company's products and target market

These are the broad categorization of the Calabash target market. Calabash serves thousands of customers with its product and services. Calabash requires targeting all segments of customers. Considering the diverse nature of segments, Calabash target market is developed as follows. Calabash's target ...