MARKET SEGMENTATION

Market segmentation



Micro-Segmentation

Marketing practices have undergone an evolution during the past few decades. The speed with which diverse markets have emerged has tripled owing to this, and the response is consequently a shift in the consumer culture. The global marketing environment is now fully utilizing segmentation techniques to reach out to their branched out consumers (Bateman, 2009). Mass marketing is no longer the most easily applied marketing practice in the consumer industry as the market is clearly splintering into many points. This makes mass marketing a hard process to achieve, apart from being unsuccessful at creating the right impact. ...