Market Research

Market Research

Introduction to Quality of information

In an effort to develop information systems for decision making that generate results, are sparing no effort in designing exactly what is meant by information and meet the five characteristics required so that this information meets our goal. Much has been written about the shift from the industrial era to the knowledge era, this was handled almost entirely initially for access to information and more recently by the use made of the information. In an effort to develop information systems for decision making that generate results, are sparing no effort in designing exactly what is meant by information and meet the five characteristics required so that this information meets your goal. First, the information must be updated, which implies that it is captured when no one is generated and thereafter through additional processes. That is, when a store invoice, you must download the inventory and account with the same transaction (not necessarily real-time, but should not involve additional manual processes). You must also have connectivity with external entities such as customers, suppliers, government agencies, among others, so that the information to be circulated outside the company, so make an agile allowing constant updating.  With so much information available, presented for decision making should be relevant, that is, neither more nor less than necessary. In order to provide the right amount of information, you have to have systems that allow analysis at different levels of detail: a basis of consolidated information management, and information about production bases for handling transactions. It should provide more agile mechanism available for access to this information and ensure that there is connectivity between different information bases. 

The speed of business demands a chance on this information, which involves having a high speed access to information which can be provided with permanent connections "line" to the databases. Additionally, the opportunity requires high availability, resulting in the establishment of continuity plans to ensure access to it.  While it is important to manage the amount of information and access to it, perhaps more important is the quality of the information submitted in confidence levels. That is, how much you can believe the information being received. Fortunately this factor is designed by implementing automated information processing, establishment of securities at different levels, and auditability of activities, specifically identifying who did what, when and where. The databases currently provide tools such as referential integrity, however if there is no awareness on the need for quality over speed or ease of use for the user, the system is likely to be producing data at high speeds irrelevant figures cause errors in decisions. The last feature is that the information needed can be explained. That is, it must be visible at all levels of detail the source of all information. For each total, there are also the component values ??of these totals. In addition they should be able to analyze the information in the time that is required for access to both current and historical information. It is difficult to plan these features within an information system when viewed from the ...