Market Research

Market Research

What is it?

Market Research is conducted by companies who are looking a new product in the market. It is also used by companies who have their products in the market, and want to know the reason as to why their product is not performing well and what the factors that have contributed to its failure. It helps in knowing about the attitudes, beliefs and trends of the consumers. More importantly, it gets an insight of the perception of the target consumers. All the information regarding the consumers and their knowledge about the product is revealed by the market research.

Why ...