MARKET RESEARCH

Importance of Market Research

Importance of Market Research

Market Research is a process that reflects the needs, trends, views, behavior and habits of consumers. This methodology can be applied by surveys (by mail, telephone or personal), statistics, interviews and focus groups (focus groups). There are several types of market research: quantitative, qualitative, documentary and marketing. Each will yield differing results, depending on the characteristics and variables used in the study.

Before launching such a methodology, it is necessary to ask what problem or issue, we want to investigate and why. Subsequently, we select the type of data analysis and design will use the ...