MARKET PLAN

Market plan for pet grooming services and food



Market plan for pet grooming services and food

Executive Summary

Name:

The company will be named “Green Pet- for a better life”

Business Idea:

The company Green Pet - for a better life is dedicated to ensuring all dogs and cats lead to happy, healthy and beautiful life.

Target Market:

Green pet's target market would not only cater pet owners' living near its location, but also, the people who are old enough to walk to the pet grooming shops, or busy families and older pets. Pet grooming is high on demand in great affluent areas, as it is the most luxurious services on demand these days. Therefore, location plays a significant role in earning profit for Green pet business. However, Green Pet will also be providing mobile grooming facilities. Its physical location will be minutes away from Holloway road Station. Currently the place is available in a modern development for rent and from the primary research findings our team was able to find out how much the annual rent will cost to run the business operations. The rent of this premise will be £11,100 per annum.(Shilcock M., Stutchfield G. 2003 p.50-52)

Type of Organisation:

Green Pet will start as a for-profit retail business. It aims to provide customers with the highest quality, natural pet foods and grooming services to promote pet health, wellness and beauty. Green pet offers alternative solutions that avoid the use of toxic chemicals, by-products, dyes, fillers and unnecessary ingredients in pet foods and other pet related products for grooming services.

Green Pet offers a complete line of fine grooming services to bring out the best of appearance and personality in any breed. (Bath and Brush, Full Groom, Mini Groom, Extra Services). In addition to these services, Green pet also sells a huge range of organic food for dogs and cats sourced from premium producers. The food is complete and balanced that needs no other additives or supplements to provide pet with all the nutrition it needs to live a healthy life. It will operate with B2B as well as B2C customers.

Marketing and sales strategy:

The marketing and sales strategies at Green Pet would focus on satisfying their customer's needs. Therefore, it offers a wide variety of choices in grooming services through its physical location, as well as, through its mobile grooming service where each and every pet shall receive one-on-one attention. Green Pet's food range is wheat gluten free and contains no genetically modified ingredients. This makes the foods highly digestible meaning that feeding amounts are comparatively low and that the daily feeding cost is equally economical. (Williams Erin E., DeMello M. 2007 ppn.d.)

Key success factors:

The key success factors that would make Green Pet stand out among its competitors will be:

Eco friendly shampoos and conditioners that are cruelty-free and safe for the environment

All Sizes of Dogs and Cats

One-on-One Attention - Mobile grooming, pet will be groomed in the privacy of his/her own home. This is ideal for elderly or easily-stressed pets

Selling organic and natural pet ...