MARKET OPPORTUNITY ANALYSIS

Case Study: The Coffee Company

Case Study: The Coffee Company

Introduction

The core business operation of the coffee company includes retailing and wholesaling of coffee through a retail store located at Balaclava, Melbourne. The company was established in 1969. The company also deals in roast beans and retailing of various fruit and herbal infusion teas, dried fruits, roasted nuts as well as home wares, which are used in the brewing of tea and coffee. There are total numbers of seven employees, working for the company (State of Victoria, 2004).

Market Opportunity Analysis

Identify Unmet Needs of Customers

In the first step, the company defines the ...