Market Audit

Market Analysis of Apple

[Name of the Author]

Executive summary

Apple is one of the companies of the world dealing with technological items. The company is renowned for its innovation in products, catering to the upper tier of the targeted population. Being a high profile company, Apple needs to analyze the market for setting goals, formulating strategies and make business to meet the growing demands of population. The market analysis involves different types of models, suiting to the nature of organization and availability of resources. This report include market audit, its basic frame work in which analysis conducted, SWOT analysis of Apple, benefits ascertained by conducting market analysis and threats for not conducting it.

Market audit/ Analysis3

Apple Market Analysis3

Frame work of market analysis4

Market size4

Market trend4

Market Growth Rate5

Market Opportunity5

Market Profitability5

Market Segmentation5

Industry cost structure5

Distribution channels6

Success factors6

Market Analysis Model6

Porter's Five Forces Model6

BCG Model6

Apple's SWOT Analysis7

Weaknesses7

Opportunities7

Threats7

Natural Physical Environment: Sustainability Issues8

Threat of Substitute Products or Service8

Intense Rivalry8

Benefits of Market Analysis8

Knowledge about Market condition8

Influence of stakeholders9

Minimize risk9

Setting benchmark for future9

Threats and dangers for not conducting market analysis9

References11

Market Analysis of Apple

Market audit/ Analysis

A market audit is a tool, implemented to improve the over health of marketing plan, by analyzing, market strategies, goals and initiatives. It enables the organization in diagnosing the problematic areas and providing recommendation for actionable plans. The market audit enhances the importance of marketing activities and is functioning at peak performance levels (Vana &Cerna, 2012).

Market analysis is a continuous process and it should be undertaken at all levels to enhance the performance of organization. All the organization operates in a particular industry or sector, depending upon availability of resources and core competencies to compete in local and global market. The organization from the time of establishing the form, and through different phases it gone through, needs to conduct market analysis where it operates. Market analysis gives the clear picture of internal and external environment for setting the direction of organization and its specific goals, the collected data, after being analyzed is used to determine whether the product or services has commercial market, whether the customized product or service is fulfilling the customer needs, what customary offers are provided by competitors, including warranty. Guarantee discounts and whether the current suppliers are fulfilling the purpose, by transferring product and service from the point of production to the point of consumption (Vana &Cerna, 2012).

Apple Market Analysis

Apple is one of the leading technological organizations, which has the largest market share in the industry. The company is famous for its continuous innovation and development in technology industry. It has launched several models of its product, including laptop, mobile phones and iPod, and considers being market leader in comparison with its competitors around the world. There are various reasons for apple to be market leader and among them, providing unique features, sleek models; catchy appearance and usability are dominant elements. The company has clear and increased emphasis on its marketing strategy to launch its product and take continuous feedback, in order to meet customer demands (DM, ...